Great Range Capital Welcomes Keaton Cross

Keaton Cross

At GRC, it’s no secret that we’re champions of homegrown businesses. We love the Midwest and are passionate about investing in the companies and people who are shaping our region. But what we find perhaps equally exciting and significant is being able to welcome homegrown finance professionals to the investment team who share our values and vision–a description that fits our newest Associate, Keaton Cross, to a T.

Keaton was born and raised in Kansas City and graduated with distinction from the University of Kansas with bachelor’s degrees in both finance and accounting. After working as an Investment Banking Analyst in the Consumer and Retail group with Bank of America Merrill Lynch in New York City, he began inching closer to home with a job as an Associate at Insight Equity in Dallas, Texas. While at Insight Equity, Keaton was responsible for structuring, due diligence, financial analysis, and portfolio oversight of equity investments spanning several industry sectors, including manufacturing, distribution, consumer products, device repair, and packaging.

And now, Keaton is able to put the skills he’s learned to work for the people he cares about most. “I jumped at the opportunity to join GRC and have always wanted to work in private equity in my hometown,” he explained. “The firm’s team and culture are both really strong, and it’s been exciting to see private equity take off here in KC over the last decade or so.”

“As a native Midwesterner, Keaton has unique insight into the potential this region holds,” said Paul Maxwell, Managing Partner at GRC. “We’re grateful to be adding his skills and passion for the Midwest to our team.”

While the new job’s proximity to family and friends is easily the best part of moving back home, Keaton says it doesn’t hurt to once again be close to Kauffman Stadium, Arrowhead Stadium and Allen Fieldhouse. And when he isn’t in the office or watching local sports, you just might find Keaton working on his golf swing.

If you’d like to get in touch with Keaton, you can reach him at (913) 389-7850 or